In the world of behavioral economics, the term "nudge" has become a powerful concept in influencing the decision-making processes of individuals. Coined by Richard Thaler and Cass Sunstein in their influential book "Nudge: Improving Decisions About Health, Wealth, and Happiness," a nudge is defined as any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.