When it comes to bias and discrimination, what actually changes people and cultures? This SXSW Session presents the most cutting-edge insights from the global quest to reduce unintentional bias and transform our workplaces, our lives, and our world. Jessica Nordell draws on her more than fifteen years of science reporting, and her solutions journalism book The End of Bias, to share powerful tools for creating more fair communities and cultures. Fusing scientific insight with humane wisdom, this talk also shows how understanding the past equips us to change the present, how combating bias connects us to others (and ourselves), how to talk to skeptics, and more. Leave with practical tips for today, tomorrow, and next week, regardless of role or industry.