57 min listen
The Science & Craft of Storytelling: How to Make People Care
FromSXSW Sessions
ratings:
Length:
58 minutes
Released:
Apr 15, 2024
Format:
Podcast episode
Description
How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more.
Released:
Apr 15, 2024
Format:
Podcast episode
Titles in the series (100)
Anthem: A Conversation with Noah Hawley: Award-winning showrunner, filmmaker and bestselling novelist Noah Hawley (creator of FX’s Fargo and Legion) speaks with Jeffrey Goldberg, editor-in-chief of The Atlantic, about Hawley’s sixth and newest novel Anthem, a thoughtful and entertaining... by SXSW Sessions