With over 65 million dedicated fans and armed with an innate drive to share new worlds with that community, Tyler "Ninja" Blevins, is the face of streaming. From championing new games and technology to exploring a variety of media like comics and movies, Ninja's try everything approach has brought him huge success and a loyal fandom. The streaming world has grown exponentially thanks to an influx of gamers and community members and Ninja has navigated the changes the industry has thrown at him all while leading his audience across platforms and through bleak times. In this SXSW Session, Ninja and his long time manager Jessica Blevins discuss the efforts it takes to be a successful streamer and how to properly pivot that success into mainstream acceptance without burning your audience.