Today I'm honored to sit down with none other than Andy Morgan, the passionate, knowledgeable, and well-muscled force behind RippedBody.com. Originally from the UK but living in Tokyo, Andy has carved out a very clear path in the crowded world of fitness, and I've learned a ton from his books and online content, which is why I had to invite him on the show.Today you'll learn about Andy's experiences, his no-nonsense approach to fitness communication, and his thoughts on training, muscle-building and fat loss phases, and related topics like body fat percentage, scale weight fluctuations, and challenges during fat loss. Andy will also share his insights on the fitness industry, using data and solid principles to get results.Andy Morgan is a fitness coach, author, and entrepreneur who has been helping people achieve their physique goals for over a decade. He works with busy working professional men who are recreational, physique-focused trainees, and he uses a simple but data-driven and effective approach with his clients.In addition to his website RippedBody.com, he co-authored the hugely popular Muscle and Strength Pyramids and wrote The Diet Adjustments Manual to eliminate guesswork during cuts and bulks. What I really appreciate about his content is how he simplifies complex concepts but uses data to back everything up while calling out the nonsense in the fitness industry with a healthy level of skepticism. __________Book a FREE 30-minute call with Philip here.__________Today you’ll learn all about:[3:38] How Andy developed his approach to fitness communication[7:13] How he communicates the science and principles of nutrition and training and their applications[15:54] Advice to people who want to start lifting[19:56] How staying longer in the muscle-building phase is beneficial[33:02] Andy's recommended rate of gain[39:03] How important are body-fat percentages, and Andy's thoughts on using photos[49:31] Training during the fat loss phase[55:44] What is Andy most proud of in his coaching career[59:46] Where to learn more about Andy[1:00:56] OutroEpisode resources:Andy’s website: rippedbody.comInstagram: @andy_rippedbody? Win a prize by taking our Listener Survey! ? Support the show? Apply for 1-on-1 coaching!?‍? Schedule a FREE results breakthrough call with Philip? Join our Facebook community for accountability, live training/Q&As, & free challenges✉️ Join the FREE email list with insider strategies, bonus content, and exclusive articles!? Try MacroFactor for free with code WITSANDWEIGHTS. The only food logging app that adjusts to your metabolism!? Enjoyed this episode? Share it on social and follow/tag @witsandweights? Love the podcast? Leave a 5-star review? Send a Q&A voicemail