Welcome to Episode 74 of Webflail with Goodside Studio.  Today my guests are Danielle Laroy and Jessica Strelioff. These two are long time creative collaborators but came together more formally last year to launch Goodside Studio. The ethos was: "One part visual. One part verbal. Weaving colour, concept, and copy into cohesive brand systems that scale.” Wait what? What does that mean? Well, Jessica is a brand identity designer with over 10 years experience working with the likes of Asana, Yahoo, Google and agencies such as Upperquad, Farm Design and Paladar. Danielle is a wordsmith that has smithed words for the likes of Patagonia, Robinhood and Google. To give you a taste of her wordsmithing, her website homepage says: Strategy with soul, Copy with character, Brands you want to hang out with. Alliteration for the nation.Has it all been as smooth as the words “copy with character" would suggest though? You guessed it. No it hasn’t.The failures we’ll talk about in today’s episode are:Navigating the pre-commitment phase before we started GoodsideIgnoring orange / red flags in new business callsSaying yes to projects for the wrong reason (to please others, for money, because it's a big name)LINKS FOR GOODSIDE? See Website: https://www.goodside.studio? Connect on Twitter: https://twitter.com/Goodside_StudioTRY OUT WEBFLOW?https://webflow.grsm.io/webflailCONNECT WITH WEBFLAIL? Subscribe to the newsletter: https://webflail.ck.page/8a5e37bca6? Connect on Twitter: https://twitter.com/JackRedley1SAY THANKS? Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast...? Leave a rating on Spotify: https://open.spotify.com/episode/5834...? Buy Me A Coffee: https://www.buymeacoffee.com/infoHg