People are increasingly looking to be proactive in supporting their health and are seeking functional foods. But what are functional foods exactly? In this episode, founder and CEO of functional food brand JOYA, Ruth Elnekave, along with Kate Taylor Martin, owner of superfood café nutbar, provide their insights on this rising product category. In this episode you’ll hear:2:00 - Kate’s journey to opening superfood café nutbar6:30 - Ruth’s path to founding functional food brand JOYA10:45 - What are functional foods? 12:45 - Functional foods you already have at home14:45 - Medicinal mushrooms16:30 - Matcha17:00 - Fermented foods17:50 - Can collagen be vegan?19:00 - Are functional foods expensive?26:20 - Misleading information about functional foods32:00 - What are adaptogens?36:30 - Is chocolate a functional food?44:45 – Ruth and Kate’s top 3 functional foodsBecome a supporter of this podcast: https://www.spreaker.com/show/plant-based-diet/support.