How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we're breaking things down and sharing the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our best secrets? SOME EPISODE HIGHLIGHTS: (00:15) Want to make your sales from your email marketing? Grab our Click Tricks.(5:40) Build beliefs.(10:18) Say something and prove it.(11:45) Train your readers to click on the links in your emails.(14:20) Always make people feel included.(16:23) Ensure your emails have a solid thread.(20:00) Create singularity.(22:45) Deliver value in all your emails.(25:04) Become a habit.(27:57) Create urgency.(30:10) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. Build beliefsHuman beings are this big, complicated cocktail of thoughts, ideas, and emotions. And all these things fuel our beliefs, what we are, and what we think about the world around us. But beliefs don’t get built super fast. In fact, they are built slowly through stories, ideas, and people making us question facts, opinions, and authority. You don't instantly absorb a belief just because someone said something to you. A belief has to be built over time because changing our minds about something is a shift that's hard to make. Let's remember that your subscribers are people, so they already have beliefs about you, themselves, marketing, or whatever it is you help your customers with. And the minute you come at them with something that might jar with their current beliefs, their defense mechanism and walls go up. So it’s your job not only to climb over that wall but also to slowly take it down and bring people over to your side of it.  Create a bridge between you and your audienceAnother way to think about it is the idea of building a bridge. Picture yourself standing on the edge of a cliff with another cliff opposite you. You could do with a bridge. And if you imagine your customers' beliefs are one part of the bridge that takes them half the way there and towards you, your job is to build the other half of that bridge so that the two cliffs can connect and people can come to you. There's no quick fix for this - we can't give you a magic trick or formula. Building beliefs is almost like a series of breadcrumbs you drop so you can lead people to follow you on this trail. For example, we need to build the belief that email marketing will work for someone. And this happens over time - once they've seen enough case studies or have tried something that worked, for example. That's what helps our customers build that belief. And we recognise that it might take people different ways or routes to get to that point. But one thing is for sure - it always takes time. 2. Say something and prove itEvery time you make a statement, prove it. Because why should people believe what you say, otherwise? We don’t often use...