Let's welcome my friend Gregg Renfrew, founder of Beautycounter and a true pioneer of clean beauty, to today's podcast. She founded Beautycounter in 2011, charting an innovative and deeply personal path for clean beauty. A champion of the people – Gregg continues to set the highest standards for safety as she pushes the industry forward, testifying in front of Congress to advance legislative reform so that everyone has access to safer products.She's also inspiring a community of thousands of women to demand better for themselves by supporting women's entrepreneurship. She's led Beautycounter's growth as it's launched more than a hundred safe, award winning products – ultimately building an omni-channel business that's proven that clean beauty isn't just a trend. It's here to stay.In this conversation, we delve into Gregg's pioneering work in clean beauty, what to avoid and prioritize in your beauty products, the growth of Beautycounter, and how her unwavering standards are shaping the future of beauty. It's an episode filled with inspiration, advocacy, and a vision for a cleaner, healthier world. I am so proud to share Gregg’s incredible impact with you, and grateful to have access to products that will be go-tos for me and my family for years to come.We also cover:(00:02:14) The Inspiration Behind Beautycounter(00:08:41) The Beginnings of Beautycounter(00:14:56) Why There’s a Lack of Regulation in the Beauty Industry(00:23:08) Beautycounter’s Standards in Manufacturing & Traceability(00:32:38) How To Simplify & Prioritize Your Clean Beauty Products(00:38:12) Powering Up Women & Creating Impact(00:50:01) What’s on the Horizon for Gregg & BeautycounterThis episode is brought to you by:BWBK Protein Powder | Get $10 off your order with PODCAST10 at bewellbykelly.com.AG1 | Get a FREE 1-year supply of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase at drinkAG1.com/bewell.Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kelly.Cozy Earth | Get 35% off site wide when you use the code BEWELL at cozyearth.com.Resources:Click here for full show notesGregg’s Instagram: @greggrenfrewWebsite: beautycounter.comInstagram: @beautycounterYouTube: youtube.comKelly’s Clean Beauty Guide: bewellbykelly.comConnect with Kelly: