Today’s guest is Francis Cholle, Founder and CEO of The Human Company, which designs, teaches, and implements unique ways to innovate and outperform competitors and achieve accelerated growth.  Additionally, he is the Founder and CEO of the SQUIRCLE Academy and author of SQUIRCLE which is teaching a revolutionary method to make better, deeper, and more important decisions. Francis shares how he is helping clients bring their instincts into business to change the way we look at and solve problems.  His unique system of gamification that mirrors business allows people to relax and stop overthinking, thus giving better access to the instinctual part of our brain. Having started his career in his 20s in publishing Francis shares his unique view of being an author having experience on both sides of the table. If you want to dig deeper into SQUIRCLE you can discover your SQUIRCLE score by taking this self-assessment. Just text SQUIRCLE to 484848 Three Key Takeaways: ·         Sometimes to solve unique problems your thought leadership will have to abandon the traditional and rely on your gut instincts. ·         The gamification of your thought leadership can be a new way for clients to relax and learn your content in memorable ways. ·         Thought Leadership needs to include concrete data but how you interpret it is what can make all the difference.