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Leveraging Thought Leadership | Cynthia O'Neal | 240

Leveraging Thought Leadership | Cynthia O'Neal | 240

FromLeveraging Thought Leadership


Leveraging Thought Leadership | Cynthia O'Neal | 240

FromLeveraging Thought Leadership

ratings:
Length:
21 minutes
Released:
Jul 19, 2020
Format:
Podcast episode

Description

Today’s guest is Cynthia O’Neal, the thought Leadership and content strategist for the intelligent networking division at Verizon professional services with 20 years’ experience leading change across marketing, sales, and technology in both the corporate and government sectors. Cynthia walks us through what Intelligent Networking is and how Version is using it to maintain a cutting edge in their industry.  Cynthia discussed how she is helping subject matter experts develop and implement thought leadership for use on the marketing side. She shares how they are creating their methodology for use internally before taking it externally, the challenges they’ve faced and the incredible success they’ve achieved. Three Key Takeaways: How thought leadership connects to intelligent networking. How to develop organizational thought leadership methodologies and strategies. Why you need to equip people with the right thought leadership tools to ensure they are comfortable talking about the subject.
Released:
Jul 19, 2020
Format:
Podcast episode

Titles in the series (100)

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.