Today’s guest is David C. Baker an advisor to entrepreneurial creatives worldwide who has written five books including The Business of Expertise and is the co-host of the podcast 2Bobs. We start with David sharing the importance of positioning yourself as an expert in your field. We discuss having to say no and getting over the fear of lost opportunities. Then the conversation shifts to the practice of giving away your content and why you need to hold back on applied knowledge. Finally, we wrap up with tips on getting through rough times and coming out the other side without giving up the position you’ve built.   Three Key Takeaways: Why Thought Leaders need to narrow their focus to create a better position. How giving away your Thought Leadership can make closing a sale easier. Why you should never water down your focus as a Thought Leader even when times are rough.