When it comes to being a consultant it is a massive mistake to be a generalist.  You might be able to widen your audience after years of being established but starting out you have to know your message, your audience, and their problems.   David A Fields has plus years of experience include consulting, speaking and writing The Irresistible Consultant’s Guide to Winning Clients.  He has made a career of helping consulting practices become lucrative and lifestyle friendly. David shares his experience with us on what marketing you can do and what you MUST do.  In addition, he explains why having your content solidified is vitally important and why if your core idea isn't easily repeatable then your message isn't clear enough. It can be easy to veer from your core message into topics that interest you.  We share some thoughts on why you have to have message discipline and stick to an editorial plan.