Do you feel stuck or average?  Like you'll never break through and reach the maximum potential you have trapped inside? Our guest Brian Bergford, has a degree in Psychology, is a Certified Fitness Instructor and the owner of Bergford Performance System. Brian talks about how he teaches mental training and mindset mastery to driven athletic Executives, CEO's and business owners.  Peter and Brian discuss finding your audience when your target isn't easy to find, creating an online course and managing time spent on social media.   If you have trouble narrowing in on your target market let Thought Leadership Leverage help.