Ready, Aim, Fire! It is time to get crystal clear about what you are selling and what the promise the solution you are selling is. Jane Atkinson, is the author of "The wealthy speaker 2.0" and "The Epic Keynote" and host of “Wealthy Speaker Podcast”. Jane has worked her entire life to help people answer the question “To whom or what are you devoted?” As one of the top business managers for speakers Jane helps busts some common myths around speaking, asks the what you sales superpower is, and helps tackle the hard conversation of fees and selling when you are both seller and product. Many speakers want to pack all their content into a forty minute keynote. Peter gives some advice on why that might not be a good idea.