Science, Technology, Engineering and Mathematics (STEM)  is a term typically used when addressing education policy and curriculum in schools.   However these type of organizations exist at the enterprise level too.   How can you help these organizations and the people that run them be more effective at what they do? Dr. Ryan Lahti,  founder and managing principal of OrgLeader, author of "The Finesse Factor" is a strategic adviser to Fortune 500 and mid-size companies helping bring finesse to the way they operate.   Ryan shares with Peter how he decided what stories and data to include in his book and methods for getting his message out.  In addition they discuss how writing a book is a different animal than writing an article or paper and why you need to practice what you preach in your book.