Too many business books don't think about the audience appropriately.  Have you thought about the specific person you want to write to?  Do you speak the language to reach them?  Or should you be seeking a writing partner or ghost writer to make your message clear.   Our guest Bronwyn Fryer, is a collaborative writer and editor who has worked with best-selling author Dan Ariely, Dr. Edward Hallowell, Fred Kofman and many more.   Peter and Brownyn discuss what a ghost writer can do for you and what a business book needs not only to be successful but good.  In addition they share advice on what publishers are looking for, how to outline a book, and the long term effects of having a book on the market.