Fred Diamond is the Co-Founder of the Institute for Excellence in Sales, Author of Insights for Sales Game Changers and a nonsales book called Love, Hope, Lyme: A Book about Chronic Illness Support, and the Host of the Sales Game Changers Podcast. Top sales professionals have a mission to the customer—nurture the relationship and help them achieve their goals. 
Fred shares that every sales interaction is a conversation that can lead to indispensable relationships which pay off for decades. He discusses how to develop an optimal mindset founded on curiosity, authenticity, and creativity, and shares some of the best sales quotes he has learned over the years.

HIGHLIGHTS

Urgency: Syncing the seller to the buyer’s journey

Luck is when preparation meets opportunity

Creativity in sales and the ability to pivot 

Empathy and a sense of mission to the customer 

Raising awareness on chronic Lyme disease


QUOTES
The mission of a salesperson is to help the client achieve their goals - Fred: “It's magical when the prospect and the salesperson both have urgency. There's alignment and the sense is that they are collaborating together to get something important done. When only the salesperson has that urgency and the prospect doesn't, the salesperson will be seen as pushy and tone-deaf.” - Dave Kurlan
Practice empathy because everyone has a desire to be heard - Fred: “Empathy, it's not only critical to understand what it is, it's critical to understand what it's not. Empathy is the ability to understand someone else's emotions, their feeling and their situation. It's critical in my relationship with my wife, with my children, with my co-workers, with my partners, and with my customers, and it is critical because we all want to be heard.” - Howard Brown
The greatest sales leaders have a genuine curiosity about their customers - Fred: “I feel that you're passionate not because you want to sell a lot but because you know that you're helping the world become a better place. Isn't that what sales is about? Service at the end of the day?”

Find out more about Fred in the links below:

LinkedIn: https://www.linkedin.com/in/freddiamond/


Facebook: https://www.facebook.com/freddiamond


Website: https://freddiamond.com/


Website (Podcast): https://www.salesgamechangerspodcast.com/



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