Welcome to Part 2 of Unlocking the Secrets to Effective Direct Mail Fundraising.  Once again, Tim and Nathan point out the importance of effective direct mail fundraising for small to medium nonprofits.On this episode, the following points are discussed:Your mailing should include the Impact and Results of your organizationMake it easy to take actionEngage with visualsBuild Trust Mail More, not LessTo sign up for the Fundraising Fundamentals workshop, click here.The Hosts of The Practice of NonProfit Leadership:Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR) and can be contacted at tim@iafr.org. Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH) and can be contacted at nruby@fotcoh.org.All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.