Ready to demystify the world of fundraising metrics? Nathan spends time googling "Fundraising Metrics"; Tim...not so much.  But they both know the importance and the cautions with using specific metrics when tracking nonprofit fundraising.On today's episode, Nathan walks us through four key fundraising metrics (Gift Size, Number of New Donors,  Cost of Dollar Raised, and Return on Investment - ROI), why nonprofit leaders should be tracking them and how to make sure that they don't "lie" to you.If you are a nonprofit executive director, a nonprofit board member, or someone who takes responsibility for raising funds for your nonprofit, this episode with provide insights and actions to keep in mind when tracking fundraising in your organization.Tim and Nathan can be contacted at info (at) practicenpleader (dot) com.The Hosts of The Practice of NonProfit Leadership:Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR) and can be contacted at tim@iafr.org. Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH) and can be contacted at nruby@fotcoh.org.All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.