How important is a website for a nonprofit organization?  What information should be on the site and how often should it be updated?  What impact can a website have on raising funds for the organization.These questions and more are discussed as Nathan sits down with Sami Bedell-Mulhern, the heart and soul behind First Click. Sami's unique approach to digital marketing has reshaped how small and medium-sized nonprofits navigate the digital sphereThis episode is a deep dive into the dynamics of nonprofit websites and their vital role in mirroring an organization's goals to build trust with visitors. We explore the necessity of constant evolution, practical ways to keep the content relevant and fresh, and the importance of treating donors as valued customers. We also discuss the balance between zeroing in on an organization's main mission while avoiding the pitfall of overwhelming the website with too much information.Sami Bedell-Mulhern founded The First Click to support nonprofits in the online fundraising journey. She helps organizations get more visitors to their website, turn them into donors and retain them. Sami started her journey in the nonprofit space back in 2006 and has held every job from founder to development to event planning and everything in between. In 2017, she started her own company so she could support more organizations in growing their impact.You can find out more about Sami and The First Click here.The Hosts of The Practice of NonProfit Leadership:Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR) and can be contacted at tim@iafr.org. Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH) and can be contacted at nruby@fotcoh.org.All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.