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#414: Strengthening the relationship between Sales and RevOps with Bayley Fesler and Annie Jones from Xactly

#414: Strengthening the relationship between Sales and RevOps with Bayley Fesler and Annie Jones from Xactly

FromThe Agile Brand™ with Greg Kihlstrom


#414: Strengthening the relationship between Sales and RevOps with Bayley Fesler and Annie Jones from Xactly

FromThe Agile Brand™ with Greg Kihlstrom

ratings:
Length:
23 minutes
Released:
Sep 1, 2023
Format:
Podcast episode

Description

According to Gartner, only 6% of Chief Sales Officers (CSOs) are extremely confident about their team's ability to meet or exceed revenue goals. This lack of confidence has a ripple effect throughout an organization, especially between the RevOps and sales teams who each believe they hold the best strategy to meet quota. Because of this, RevOps and sales teams often interact like vinegar and oil – they don’t mix well and struggle to see eye-to-eye. How can we repair this relationship and encourage collaboration between the two departments? Today we’re going to talk about strengthening (and in some cases repairing) the relationship between RevOps and sales teams to drive revenue and re-energize sales teams. To help me discuss this topic, I’d like to welcome Xactly’s Bayley Fesler, Director of RevOps, and Annie Jones, RevOps Business Partner. CORRECTION: In the introduction, Annie Jones introduces herself and says that she joined Bayley at Xactly 7 years ago. They actually started working together at Marketo 7 years ago, not Xactly. Enjoy the episode! RESOURCES Xactly website: https://www.xactlycorp.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Sep 1, 2023
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.