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#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

FromThe Agile Brand™ with Greg Kihlstrom


#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

FromThe Agile Brand™ with Greg Kihlstrom

ratings:
Length:
31 minutes
Released:
Dec 7, 2021
Format:
Podcast episode

Description

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.
Released:
Dec 7, 2021
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.