I'm joined by Sherif Mityas, Chief Experience Officer at TGI Fridays. Today we’re going to talk about the customer journey and the modern restaurant experience. Personalization, automation and customer journey orchestration are playing a larger role in the modern restaurant experience. Reaching consumers wherever they are, on whatever device they’re using, and with the best possible incentive can make a big difference on the bottom line. Not only are companies benefiting from it, but customers are now expecting a more personalized experience.