Jonathan Sherman is the Founder, and CEO of Sticky's The Finger Joint. Jonathan is a graduate of the University of Michigan where he studied Industrial and Operations Engineering. He'd go on to pursue a career in finance working with both JP Morgan and Bridgewater Associates, where he focused on investing and macroeconomic research. Before long data analysis, and research got stale and the entrepreneurial bug started to bite at Jonathan's heels. in. In 2011, Jonathan partnered with a friend to open Sticky's finger joint. Sticky's was an instant hit and has since scaled to 13 locations throughout NYC. Today’s feature affiliate: Bentobox. In need of a restaurant website? Click this link to find out why so many of my guests use Bentobox! Show notes… Calls to ACTION!!! Join Restaurant Unstoppable Network and get your first 30 days on me!  Connect with my past guest and a community of superfans. Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "What's making me feel unstoppable right now is my team." In this episode with Jonathan Sherman we will discuss: Working in finance Engineering backgrounds in the restaurant industry Building out systems Why chicken fingers? Data management tech Doing everything from scratch Finances of opening the restaurant Determining your target market Location woes, especially in a big city Menu engineering and costing Training Hiring Today's sponsor: At Popmenu, we know that in today’s world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu! 7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free. Real hospitality and restaurant industry veterans, the My Restaurant CFO team understands the daily frustrations restaurant owners experience managing their establishments. By partnering to create a custom solution, we streamline your flow of financial information, create a clear picture of your overall financial health, use your historical data to forecast your financial needs, and suggest ways to cut costs and increase revenue. My Restaurant CFO - Let us help you achieve your goals. Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Determination What is your biggest weakness? Trying to do too many things What's one question you ask or thing you look for during an interview? An understanding of what it's going to take to do the job and a willingness to do it What's a current challenge? How are you dealing with it? Labor, hire better and train better Share one code of conduct or behavior you teach your team. Communication is the backbone of every relationship and sets us up for success What is one uncommon standard of service you