Satyam Kantamneni is the Chief Experience Officer at UXReactor. In less than 7 years, UXReactor has become the fastest-growing specialized experience design firm in the US, with a team of 50+ employees spread over three continents.

Prior to founding UXReactor, Satyam led various in-house design organizations such as Citrix and PayPal. He is also an alumnus of Harvard Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should

drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation. Satyam is passionate about user-centered innovation and he is the author of the book titled User Experience Playbook: A Practical to Fuel Business Growth.

In this episode, he shares how we can use experience transformation to get the x-factor required to drive growth. Insights he shares include:

Why do certain companies get high value from a design-first approach as opposed to othersThe issues that prevent companies from gaining high value from experience transformationWhy experience transformation requires a design first approachWhy is design neither hard nor easyHow UXReactor addresses not just UX but processes and aspects of cultureThe 3 levels of value creationThe best ways to address experience transformation issues at an executive levelSmall design changes vs big design changesThe five mindsets required for business successand much much more...