Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible.  Check out http://www.thedealerplaybook.com/98 to get access to Lon Safko's social media selling tips. In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works. Getting value from DPB? We'd love your help spreading the word with a review on iTunes here: http://www.thedealerplaybook.com/dpb-itunes/ DOMINATE!