AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria. Topics in today’s interview with A.J., Michael, and Peter:
Why you should (and should not) buy into a franchise system
Likelihood of becoming a billionaire, centi-millionaire, or deca-millionaire by acquiring franchise businesses
The importance of defining what success looks like to you
“Blind” evaluation of a franchise system
How to evaluate a brand & system
How to evaluate a franchisor
Assessing demographics of existing franchisee base
The importance of store-level economics
Can you even break into the franchise system?
“X factor” and unmasking a brand after your analysis
References and how to contact A.J., Michael, and Peter:
A.J.: adam.wasserstein@yale.edu and all his case notes at Yale

Michael Horowitz
Peter Mistretta
Case note this episode is based on: Ten Essential Questions to Consider When Selecting a Franchise Brand for a Search Fund Journey

Related case note: Exploring Franchisees as a Post-MBA Entrepreneurial Path

Roark Capital
Wisconsin FDD Search

Gregg Flynn of Flynn Restaurant Group

Barry Dubin of KPB Brands, operator of 1,000+ KFC, Taco Bell, and Arby's restaurants.
Acquiring Minds episodes referred to:

How to Build a Portfolio of 20 Franchise Locations (Michael Horowitz)

How a $40k Acquisition Led to a Franchise Empire (James Temple)

How to Roll Up Legacy Franchises (to $36m/yr) (Brian Beers)

Opening Up to Franchises to Buy a Great Business (Doug Johns)
Connect with A-players who can run your business remotely:More StaffingGet complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamConnect with Acquiring Minds: 
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