Step back in time with us as we uncover the fascinating history of email marketing and sequencing. Join us as we journey through the evolution of email frequency, from the days when sending more than one email a day was frowned upon to the present, where strategic sequencing is a key to success. Igor Kheifets, your host, unravels the mysteries of crafting effective email sequences and shares insights gained from years of experimentation. Get ready to revolutionise your email marketing strategy!