28 min listen
328) Understanding Culture's Influence on Consumer Behavior
328) Understanding Culture's Influence on Consumer Behavior
ratings:
Length:
38 minutes
Released:
Aug 29, 2023
Format:
Podcast episode
Description
In this episode of the Banking on Digital Growth podcast, James Robert Lay and Marcus Collins discuss the impact of culture on consumer behavior and how financial brands can leverage this knowledge to drive growth. They emphasize the importance of understanding cultural nuances and beliefs to effectively engage with different consumer segments. The conversation also touches on the role of empathy and intimacy in serving diverse communities. Overall, the episode highlights the power of culture in shaping people's actions and the need for businesses to adapt and connect with consumers in culturally relevant ways.
Join us as we discuss:
-The power of facilitating, not building, community (19:02)
-Influencing behavior through culture (23:14)
-Understanding relationships and trust building in a digital world (30:34)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Join us as we discuss:
-The power of facilitating, not building, community (19:02)
-Influencing behavior through culture (23:14)
-Understanding relationships and trust building in a digital world (30:34)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Aug 29, 2023
Format:
Podcast episode
Titles in the series (100)
18) #ByTheBook: Lessons from a Digitally-Disrupted Music Industry: Some of you are old enough to remember CDs, right? You know, those $15 frisbees we used to get music on? Well, your financial brand can learn a lot from their decline. In today’s By the Book episode, I take a look at the 3 Ds of digital disruption and... by Banking on Digital Growth