“What’s great about podcasting is there's that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And through voice you get personality, but it’s kind of like shaped in a different way.” -- Nicolae Bogdan BratisThis episode continues my interview with musician, composer, and podcast producer Nicolae Bogdan Bratis as we talk about his process for creating distinctive jingles, how to make sure you’re getting the most out of your microphone, and podcasting’s expanding role in social media.As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.Your Whole MindThe second half of our interview starts with a look at Nicolae’s process for creating commercial jingles and sonic brands, a challenge he takes seriously. “You need to have the inspiration there because it's literally a creative work,” he says. “You have to be there with your whole mind.” One trick he relies on to create unique compositions is to start by playing truly random notes on a keyboard or guitar and then build on them. “It comes from randomness,” he tells us, “if that makes sense. It's not coming from your mind. And then from that randomness, you can really develop something that sounds original." Sounding Your BestWe then talk about microphones, audio environments, and all the hidden obstacles that might get in the way of his clients’ recording sessions. “Until they get a professional to help them,” Nicolae explains, "they can’t really nail it down because there are so many things that can play a role in destroying your recording.” We discuss different microphone brands, the difference between side-address and top-address mics, and whether he recommends a condenser or dynamic microphone for podcasting.  “Microphones nowadays,” he assured us, “are so good even the one-hundred-dollar microphone will sound good enough. Your audio will not suffer at the end of the day.” Better and Better“I think it's going to get better and better,” Nicolae says as he considers the future of podcasting. One recent trend is for podcast episodes to include visual elements, blurring the lines between audio-first content and video clips. “I have to cut quite a lot of content,” he says as we talk about the process of producing and editing visual podcasts, “just because there are so many visual references in the podcast that people may not understand because it's just audio.” He reminds us again of the power and understated importance of sound when it comes to presentation, and offers a humorous example of just how much the audio can change what we’re seeing on the screen. “If you have a horror movie with a funny track in the background,” he notes, “that horror movie may not be horror anymore.” Episode SummaryNicolae’s process for crafting jingles and composing original melodiesHow everything from website colors to ambient sounds can shape an audio brandThe best microphones and sound setups for both studio and remote podcastingThe future of podcasting and challenges of producing visual podcastsConnect with the GuestWebsite: