47 min listen
282: Using HIRO Opportunities To Predict Pipeline ROI
282: Using HIRO Opportunities To Predict Pipeline ROI
ratings:
Length:
56 minutes
Released:
Jan 12, 2023
Format:
Podcast episode
Description
Sidney Waterfall joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss pipeline sources and how to use them to accurately predict pipeline ROI. Sidney is the SVP of Growth at Refine Labs, the world’s first Revenue R&D laboratory. Highlights include: aligning your inbound and outbound strategies for a more holistic view of revenue (2:28), why Refine Labs takes an “all bound” approach to revenue (3:00), common B2B pipeline sources (5:38) how to accurately measure different pipeline sources (12:52), how to attribute leads that interact with multiple channels (21:48), three categories to measure and create demand (27:28), why sales reps and leaders should have a role in creating demand (31:30), how to test out and develop new pipeline sources (40:00), and the five stages of developing a new pipeline source (43:01).
Released:
Jan 12, 2023
Format:
Podcast episode
Titles in the series (100)
006: Kent Venook shares the salesforce playbook he developed ramping to 100 SDRs: In this edition of the Predictable Revenue podcast, host Collin Stewart (flying solo) welcomes Kent Venook, Senior Director of Sales Development at Talkdesk, a rapidly-growing call centre software company based in San Francisco. Kent is a Bay Area... by The Predictable Revenue Podcast