I saw an article recently on The Knot that was talking about how couples are now asking for a pay-over-time feature for their weddings, similar to how they can get that for so many purchases these days. So, I started thinking about who I knew that had expertise in this area, and my friend from my days at The Knot, Anja Winikka immediately came to mind. Her company, Maroo, offers this (and other payment services for wedding & event pros), and on this episode she explains what Pay Over Time is, how it works, and it’ll give you some ideas on how you might make more sales having this in your toolbox. And… listen to the end for a very, very special offer Anja made for my listeners – it’s like free money!About Anja and Maroo:Anja Winikka is the CMO and Co-founder of Maroo, a platform designed to raise the bar on payments for the weddings & events industry. Think: payments processing plus Book Now, Pay LaterAnja began her career in 2005 at The Knot and spent 10+ years with a bird’s eye view on the industry. From her vantage point, Anja couldn’t help but notice that the elephant in the room for our industry was money–a barrier that was affecting couples as well as industry professionals. In 2021, she co-founded Maroo, a free payments platform for wedding & event professionals with a Book Now, Pay Later payment method that gives couples interest-free payment plans on invoices up to 12 months. Businesses get the full upfront cash from day 1 and event cancellation insurance is embedded to protect from chargebacks. Meet Maroo:It's easy to use (like Venmo) yet structured for business (syncs with Quickbooks). Maroo includes flexible payment options. You can process a credit card (flat 2.9%), debit card (free) or bank transfer (free). No daily limits and you always get paid in just 1 business day.But what's really innovative and news-worthy is that Maroo has a new Book Now, Pay Later payment method designed exclusively for the weddings & events industry. Your client gets an interest-free monthly payment plan for up to 12 months and you get the full invoice amount transferred to your bank account the next business day. Event cancellation insurance is included to protect from chargebacks.  Maroo handles all the payments and takes on the liability.Want to check it out? Here's a special offer for listeners of the Wedding Business Solutions Podcast:Sign up for a free account using the below link and Maroo will send you $100Schedule a Book Now, Pay Later with Maroo and we'll top off your account with another $100Sign up free here: https://maroo.us/alanbergpodcastIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com My new book: “Stop Selling and Help Them Buy Weddings & Events” is out now!It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!Paperback: