Selling at Retail: There Are Two Goals

FromRetail Today with Bob Phibbs, The Retail Doctor

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Selling at Retail: There Are Two Goals

FromRetail Today with Bob Phibbs, The Retail Doctor

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Length:

5 minutes

Released:

Jun 14, 2023

Format:

Podcast episode

Description

Selling in a store is harder in 2023 than in the past two years. Why? Because if you had it in stock, you got the sale. Your sales skills atrophied. Now you have to think smarter and then clientele. Checkout SalesRX.com my online retail sales training program to have a process

Released:

Jun 14, 2023

Format:

Podcast episode

Titles in the series (100)

Retail Today with Bob Phibbs is a daily digest guiding brick-and-mortar retailers to gain better traction, generate more revenue, and stay strong in their market.

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Virtual Training | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you hate training employees? I know most people do. They feel like it's a time suck, or I have to say the same thing over and over again. Or worse, they have somebody trained who really didn't like retail or sales training and then they have someb... by Retail Today with Bob Phibbs, The Retail Doctor
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Adjusting Your Time for a Busy Store | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: I love a busy store, don't you? Time just goes by. Everything works well. But one of the challenges we have is some of our employees don't know how to make it faster or shorter depending on the number of people. And what I'm talking about today is th... by Retail Today with Bob Phibbs, The Retail Doctor
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Do Thank-You Notes Still Work for Retailers? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Have you ever been thanked by a vendor or by a store that you did business with? It's pretty powerful. I have a pond that I had cleaned out a while ago and they sent me a handwritten thank you and told me how great the pond was and made one more sugg... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Have a Better Return Policy as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, returns are at an all-time high in online and it doesn't look like they're going away. In fact, online shoppers, I think, can return up to 30, 40, even 50% depending on your category. But what about in your own stores? What's your return po... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Reward Hours to Good Employees as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Give Employee Feedback as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: We've talked a lot this month about retail sales training and holding employees accountable. One of the biggest skills that I think people miss is “How do I give feedback?” Because ultimately you would need to be able to give feedback that's both goo... by Retail Today with Bob Phibbs, The Retail Doctor
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How to Close the Sale in Retail by Reframing the Product | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, people often hire me as a sales coach to train their crews or to train their brand boutiques. And people often say, "How do I close the deal? How do I get that customer to buy it now and hand over the money?" Well, it's really simple. You h... by Retail Today with Bob Phibbs, The Retail Doctor
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The $1T Bailout, Bridge Loans, and Temporarily Closing Down as a Retailer Because of the Coronavirus | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Well, the good news is they’re considering a one-trillion-dollar ($1T) bailout for small businesses. How fast that will be doled out and how that will be implemented is still days and probably weeks away, but the good news is people are looking at ho... by Retail Today with Bob Phibbs, The Retail Doctor
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Nostalgia Marketing and Connecting During Coronavirus Quarantine | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Today is Wednesday, March 18th, and today I want you to be thinking about nostalgia marketing. You know, during this time of crisis, it’s easy for us to feel bad about the future. One thing that I think can help your customers feel normal with their ... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Manage Different Personality Styles as a Retail Sales Leader? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Have you ever met somebody that you just can't get along with, whether they're interviewing for a job or a shopper or even a colleague? We all have, and there's other people that really do well with you and really like them. We've all had that as wel... by Retail Today with Bob Phibbs, The Retail Doctor
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Google My Business Tip: So many retailers forget this one tip for using Google to their advantage. You'll need it this supply-shortage holiday so take a listen. by Retail Today with Bob Phibbs, The Retail Doctor
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Compare and Contrast for Better Results as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: I talk a lot about retail sales training and one of the things I find that really impacts is getting the right people into your store to begin with. A lot of us ask very nebulous questions, “What are your goals in five years?” All of that is in the f... by Retail Today with Bob Phibbs, The Retail Doctor
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Do Your People Look Engaged? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you know what good customer service looks like? You know, a lot of times when I walk around in various retail stores, I see managers who are managing tasks, but I don't think they really understand what great customer service looks like. And it's ... by Retail Today with Bob Phibbs, The Retail Doctor
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What Does Your Product Do For Your Retail Customer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Yesterday I was talking about employees and associates who just want to vomit useless fact after useless fact on people. They're typically kind of, an engineer or an analytical background and they think that the facts are what is going to make the sa... by Retail Today with Bob Phibbs, The Retail Doctor
1 min listen
What’s Your Conversion Rate as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: As the Retail Doctor, people often ask me, "How can I get more people into my store? How do I attract more shoppers?" And while it's good to attract shoppers, you better know your conversion rate, because just getting more people in the door isn't th... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Staying Connected With My Employees as a Retailer During Coronavirus? | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing: Staying connected is really tough at this time in our retail lives. So what I want you think about today is if you have employees you’re paying to stay home right now don't forget that you should still be checking in with him every day. Make it a sch... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Keep Paying Employees as a Retailer through the Coronavirus Shutdown? | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing: One of the things retailers are asking me now in this time of stress is “How can I pay my employees?” And one thi I would encourage to consider is the share-the-burden idea, which is maybe staggering employee shifts and hours. So, instead of someone ... by Retail Today with Bob Phibbs, The Retail Doctor
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What's the Best Way to Greet Shoppers as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, over on my blog, retaildoc.com/blog, I probably have a thousand articles, and a lot of times they're in response to people asking me, "How do I greet a customer?" and "What's the best way to approach a customer?" And I'm always surprised by... by Retail Today with Bob Phibbs, The Retail Doctor
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Sales Employees Need Reviews | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Can you imagine if you were in school and you turned in a big term paper and you got it back with no grade or comments? How would you feel? Kind of deflated, right? Well, that's what happens with an awful lot of employees. They never hear that they d... by Retail Today with Bob Phibbs, The Retail Doctor
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Help Flatten the Curve and Stop the Spread of Coronavirus as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Today is Tuesday March 17. St. Patrick’s day. We learned yesterday that new guidelines advise no gatherings of 10 or more people, the fed has slashed interest rates to 0, and Wall Street had another horrible day. While interest is coalescing around h... by Retail Today with Bob Phibbs, The Retail Doctor
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Help Flatten the Curve and Stop the Spread of Coronavirus as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Today is Tuesday March 17. St. Patrick’s day. We learned yesterday that new guidelines advise no gatherings of 10 or more people, the fed has slashed interest rates to 0, and Wall Street had another horrible day. While interest is coalescing around h... by Retail Today with Bob Phibbs, The Retail Doctor
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How to Use Your Customer List as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you have a loyalty program or an app or something like that? I hope so because people who have joined your list voluntarily, whether they're a customer or someone's that familiar with you, is the cheapest way and cheapest group to whom you can adv... by Retail Today with Bob Phibbs, The Retail Doctor
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Develop Your Selling Mindset: A mindset is how you approach working with people. You either believe it is worth your time or not. And customers and other associates can feel that as well. by Retail Today with Bob Phibbs, The Retail Doctor
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Making the Most of the Coronavirus Crisis as a Retailer | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing: If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening! by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Get Shoppers to Give Me a Review? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Do you ever go to a movie without looking at a review? I don't. I always want to know that and shoppers are no different now. They're looking at all kinds of reviews whether it's product reviews, brand reviews or even in your individual store. Whethe... by Retail Today with Bob Phibbs, The Retail Doctor
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How Do I Sell Expensive Merchandise as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: Are you a salesperson in a retail store? Well, today I'm talking about how do you feel about selling your more expensive merchandise. A lot of times that when I'm doing sales consulting, or I'm doing a training with a group of stores, I find that the... by Retail Today with Bob Phibbs, The Retail Doctor
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Trump's Out, Biden's In - What's It Mean for Retailers | Retail Today With Bob Phibbs, the Retail Doctor: Hey everybody. It's Bob Phibbs, the Retail Doc. Thanks for joining me this afternoon. You know, the big news was that the election is over and now, what for retail? I've been answering that question all day and I thought I would quickly share some of... by Retail Today with Bob Phibbs, The Retail Doctor
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Neiman Marcus Is Closing Their Hudson Yard Store -- I Doubt It's Because of the Pandemic | Retail Today with Bob Phibbs, The Retail Doctor: --- If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening! by Retail Today with Bob Phibbs, The Retail Doctor
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Which Buying Option Should You Present First as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing: You know, if you're trying to close a sale, one of the hardest things is just presenting too many options. You know it yourself, if you get overwhelmed, suddenly work is what shopping feels like and you shut down. You're like, oh, I've seen too much.... by Retail Today with Bob Phibbs, The Retail Doctor
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Use thank yous to set the scene for the next sale: Do you thank your customers? At the time of purchase, of course. But your follow-up with a handwritten thank you can go a long way to cementing you as their store of choice. Here's another way to use thank yous to grow your sales. by Retail Today with Bob Phibbs, The Retail Doctor
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Selling at Retail: There Are Two Goals

Selling at Retail: There Are Two Goals

Description

Titles in the series (100)

More Episodes from Retail Today with Bob Phibbs, The Retail Doctor

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