Do you ever go to a movie without looking at a review? I don't. I always want to know that and shoppers are no different now. They're looking at all kinds of reviews whether it's product reviews, brand reviews or even in your individual store. Whether you're big or small, you need to get those reviews and you need to be timely in talking to people. So today, I'm just talking about making the time to set aside one morning a week and monitor your public reviews. Going through and being able to comment. If somebody's saying something bad, you ask them to call you. It shows the intent that you have to fix it. People are reviewing you right now, so you want to make sure you know that they know you are there to respond to them.
Then look at how you can get people to actually give you reviews. You ask them in a great sales process at the end or you put a little flyer in your bags or you ask people in your newsletter. There's a million ways you can do it. Just make sure you do the next step, which is always respond and being encouraging, so that you get more of those reviews.
If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!