How To Use Copywriting To Connect W/ Your Best Clients

Founder of Brute Strength - Michael Cazayoux - 176: ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Barbell Shrugged helps people get better. Usually in the gym, but outside as... by Barbell Business - Podcast for gym owners by Barbell Shrugged

40 min listen

Cultivating Fearlessness with Peter Scott - 175: Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are less useful. Are you afraid of sales... by Barbell Business - Podcast for gym owners by Barbell Shrugged

47 min listen

Staying on Top of Fitness Marketing with Jeff Sherman - 174: How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman of Tech Sweat about how to make a... by Barbell Business - Podcast for gym owners by Barbell Shrugged

37 min listen

Shutting It Down with Conner Moore - 173: This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his box.” That’s because Conner shut his box down. Ultimately, this is a story of Conner’s success, but we met with... by Barbell Business - Podcast for gym owners by Barbell Shrugged

48 min listen

Who You Are and What You Want with AJ Roberts - 172: This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter AJ Roberts (Instagram: @ajroberts). He’s one of the few people in the industry with a very solid... by Barbell Business - Podcast for gym owners by Barbell Shrugged

58 min listen

The Legend of Mike Dolce with Mike Dolce: We haven’t been able to independently verify it, but we think MMA trainer and entrepreneur Mike Dolce, of Dolce Fitness and The Dolce Diet, might be the hero of an old-school novel. Hear us out. After his father suffered a massive stroke, Dolce got... by Barbell Business - Podcast for gym owners by Barbell Shrugged

63 min listen

Mutually Beneficial Marketing with Josh Carter: You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn algebra (or... by Barbell Business - Podcast for gym owners by Barbell Shrugged

49 min listen

Three-Tiered Accountability with Markus Gerszi: We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell... by Barbell Business - Podcast for gym owners by Barbell Shrugged

46 min listen

How the Best Get Better -- with Bedros Keuilian: Who do you learn from when you’re already at the top of your field? How do you get the motivation to grow when you’re already, frankly, pretty awesome? Maybe there are worse problems to have… Okay, there are definitely worse problems to have.... by Barbell Business - Podcast for gym owners by Barbell Shrugged

64 min listen

Extending The Client Lifecycle -- With Casey Jenks: What would it take to get Casey Jenks functional fitness sainthood status? Is that a thing? If we just put his face on a medal and wear it around our gym, will that do the trick? Casey’s the creator of Fitbot, the software that keeps our personal... by Barbell Business - Podcast for gym owners by Barbell Shrugged

25 min listen

The Last Gym They’ll Ever Join -- With Alwyn Cosgrove: Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over? This week, we talk to Alwyn Cosgrove of Results... by Barbell Business - Podcast for gym owners by Barbell Shrugged

62 min listen

Getting Your Systems In Place -- With Danny Putnam: It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s... by Barbell Business - Podcast for gym owners by Barbell Shrugged

55 min listen

How To Find Your Strengths As A Leader -- With Taylor Drescher: As a Marine Corps lieutenant, and usually as the only woman in the room, Taylor Drescher anticipated the challenges she might face as a leader. In her case, she was able to identify that her strength as a leader was literally her physical strength --... by Barbell Business - Podcast for gym owners by Barbell Shrugged

55 min listen

What Is Corporate Intelligence? -- W/ Garry Lineham: Just because you’ve eaten in a restaurant doesn’t mean you know how to run a restaurant. Most people will agree with that in general, but it’s harder to see the truth when looking at your own business. The same goes for working out or coaching... by Barbell Business - Podcast for gym owners by Barbell Shrugged

56 min listen

How To Scale Up - Or Sit Tight - W/ Mike Melby: How do you know when your business is big enough? When can you stop raising capital? Can you get out of your building’s terrible lease terms? Mike Melby is a venture capitalist who works exclusively in sports and fitness. He’s overseen the... by Barbell Business - Podcast for gym owners by Barbell Shrugged

61 min listen

Ron Wilson - How To Find Your Focus Zone W/ Hylete CEO: If you want to learn how to juggle, you don’t start with five balls. You become proficient with two and add from there. The same is true for gym owners. We often see gym owners take on multiple projects and attempt to create... by Barbell Business - Podcast for gym owners by Barbell Shrugged

76 min listen

How To Work Well With Business Partners w/ Athletics United: Entrepreneurship is inherently lonely. Not to mention, it can be stressful. Being the only one in charge means you hold all the responsibility, which is why partnerships are often so appealing to experienced entrepreneurs. When executed correctly,... by Barbell Business - Podcast for gym owners by Barbell Shrugged

49 min listen

How To Charge Clients For The True Value Of Your Service: We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership. On that note, it is important to charge a price for your service that matches the value you are providing. More... by Barbell Business - Podcast for gym owners by Barbell Shrugged

51 min listen

How To Set Up Systems In Your Business: w/ Angelo Sisco & CrossFit Poway by Barbell Business - Podcast for gym owners by Barbell Shrugged

62 min listen

The Value Of Investing In Yourself: W/ Marci Lock by Barbell Business - Podcast for gym owners by Barbell Shrugged

56 min listen

How To Make The Best First Impression: W/ Jordan Harbinger by Barbell Business - Podcast for gym owners by Barbell Shrugged

72 min listen

The Value Of Mentorship: W/ Mycal Anders by Barbell Business - Podcast for gym owners by Barbell Shrugged

63 min listen

How To Turn Your Side Hustle Into A Full Time Business: If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job. Now if you are like most gym... by Barbell Business - Podcast for gym owners by Barbell Shrugged

52 min listen

The DIY Guide To Making Videos For Your Gym W/ Monkey Reel Media: We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why... by Barbell Business - Podcast for gym owners by Barbell Shrugged

34 min listen

How To Step Into Your Roll As A Leader W/ AJ Richards: Hey Business Tribe, We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club... by Barbell Business - Podcast for gym owners by Barbell Shrugged

73 min listen

Live Q&A: We Answer Your Business Questions: Good morning tribe, We are sharing something unique on the podcast this week, and I think you are going to find a lot of value in this episode. Last week, we recorded a podcast of the crew and I doing live Q & A session on Facebook. Gym... by Barbell Business - Podcast for gym owners by Barbell Shrugged

56 min listen

How To Accelerate Your Success By Hacking Your Language: W/ Mark England by Barbell Business - Podcast for gym owners by Barbell Shrugged

79 min listen

Are You Having Fun Running Your Business?: W/ Guy Ferdman by Barbell Business - Podcast for gym owners by Barbell Shrugged

62 min listen

What Is The Barbell Mastermind?: This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss: The difference between a mastermind, a workshop, and a conference The value of being a contributing member of a mastermind Why Masterminding is one of the best ways to... by Barbell Business - Podcast for gym owners by Barbell Shrugged

26 min listen

Marketing, Sales, and Personal Development: W/ Guy Ferdman by Barbell Business - Podcast for gym owners by Barbell Shrugged

62 min listen

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How To Use Copywriting To Connect W/ Your Best Clients

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