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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

FromThe CMO Podcast


Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

FromThe CMO Podcast

ratings:
Length:
62 minutes
Released:
May 31, 2023
Format:
Podcast episode

Description

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at Bark, makers of Barkbox. He has now worked for more than four years at Shake Shack, a nearly-billion-dollar brand with locations in 19 countries. Jay also makes time for his "side hustles" - He is an active angel investor, co-founder of the nonprofit Unite America, and has produced three feature films.In this episode, Jay and Jim talk about Jay's "career meadow," moving from Bank of America to Bark to his current role as CMO at Shake Shack. They explore the importance of consistency in the restaurant industry, how his 2-year hiatus after 20 years at Bank of America helped him to refocus his career path, and his many ventures outside of business & marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 31, 2023
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.