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Customer-centric Change (Feat. Sushma Sundaran)

Customer-centric Change (Feat. Sushma Sundaran)

FromBA Brew - A Business Analysis Podcast


Customer-centric Change (Feat. Sushma Sundaran)

FromBA Brew - A Business Analysis Podcast

ratings:
Length:
23 minutes
Released:
May 19, 2023
Format:
Podcast episode

Description

This week the Brew Crew discuss why the customer should be at the centre of any change initiative. Their special guest is Sushma Sundaran, a Senior Technology Delivery Manager at the Home Office, with extensive experience of customer-centric change. Topics covered include: listening to, understanding and meeting diverse customer needs; customer journey mapping; the customer experience; customer retention; the importance of shared values; the human touch; using CATWOE, the SARAH curve and more.
Released:
May 19, 2023
Format:
Podcast episode

Titles in the series (81)

Our podcast is a chance to tune into our musings on a range of subjects from the use of business analysis tools and techniques to the books we like that are helpful for business change professionals.