The BA Brew crew tackle the age old dilemma of delivering immediate vs. longer term outcomes. If you think MVP is the ‘go to’ acronym of the day, you might want to think again. Prepare yourself for OMBO and for the very switched on cookies amongst you, OMBOC (Optimal Mutually Beneficial Outcome in Context) might become your new mantra. Listen on! Participants: AssistKD’s Debra Paul, Jonathan Hunsley and Mike Williams.