GIVEAWAY COMPETITION ALERT! Listen or watch to the end of this BA Brew for some festive chat and our not-to-be-missed Christmas stocking filler competition. Taking the time to understand who stakeholders are and what they need is key to the success of any project. In this Brew, our intrepid crew chat with Pip Hall about why she dislikes the term ‘stakeholder management’, and discuss how BAs can establish, maintain and enhance relationships with stakeholders. Useful thinking techniques touched upon include CATWOE analysis, empathy maps, world view analysis, the Thomas-Kilmann conflict positions model, the Covey Think Win-Win model and the BATNA technique. The following books are recommended in the podcast: Sapiens: A Brief History of Humankind by Yuval Noah Harari and Talking to Strangers by Malcolm Gladwell. Participants: AssistKD’s Debra Paul and Jonathan Hunsley. With Pip Hall, BA at Telent Technology Services Ltd.