Communications failure is behind most business disasters, where people are afraid to admit they don’t fully understand what they are supposed to be doing, and why. Luckily, our latest BA Brew guest is on the case. In this fascinating discussion, Felicity Cowie –communications consultant, multi-award winning investigative news journalist and former Panorama editor – shares useful insights from her decades of experience. Topics covered include: the power of stating what you are doing and why concisely, clearly and understandably; authentic communication and feeling safe enough to say ‘I don’t know’; making every word count; avoiding scope ‘creep’; the reassurance of repeating the message at the start of every meeting and more. Felicity’s latest book, ‘Exposure’ includes the 50 Mighty Words technique. You can find it here.