It took Ian Richards and Filip Hendrickx five days and an entire wall of Post-It notes to create the storyline for the business novel Brainy Glue. It then took them three years to write it, around their many commitments. In this BA Brew, Filip and Ian talk about the main themes explored in the novel – business analysis, innovation and change… and how they managed to weave 25 BA techniques into the 52 chapters. Topics discussed include: Understanding people’s drivers to inform stakeholder engagement; co-creating change; bringing the BA role to life in novel form and more. Ian Richards is BA Director at Peregrine and a member of the BCS BA Leadership board. Filip Hendrickx is a global speaker, President of the IIBA Brussels chapter and founder of Altershape. You can read the first sixteen chapters of Brainy Glue for FREE, on www.brainyglue.com and buy the book direct from the website. You can also order the book in paperback or Kindle form on Amazon. Love to learn? You might enjoy our bitesize learning playlist – short videos explaining key BA tools and techniques. Plan for success in your BA career with AssistKD’s FREE Career Planner tool. For all the latest business analysis, business change and service design content, including bitesize learning videos, please like, subscribe and share this podcast.