How important is relationship-building in negotiations? Can you have a relationship yet still be direct without negatively impacting said relationship? Romina Muhametaj—A Sales Manager and Consultant—believes that relationship-building is the key to moving one’s career forward and closing more sales. She shares why in this episode of Negotiations Ninja!  Outline of This Episode [1:35] Learn more about Romina Muhametaj [2:31] Building relationships before negotiating  [4:09] Apples, oranges, and coconuts [6:40] Can you be direct in a relationship? [8:11] Why you can’t use the same tactics in every deal [10:00] What happens once the deal is sealed?  [13:17] Why you need to overcome your emotions Connect with Romina Muhametaj Connect with Romina Coffee with Romina Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja