27 min listen
Making Cybersecurity Marketing People Centric
Making Cybersecurity Marketing People Centric
ratings:
Length:
24 minutes
Released:
Dec 8, 2021
Format:
Podcast episode
Description
Sherry Lowe is the distinguished chief marketing officer at Exabeam. She was also the former CMO at Expanse and served in a similar role at Druva and Splunk. In this episode of Cybersecurity Unplugged, Lowe discusses: Standing out in a market full of lookalikes; Not allowing a focus on metrics to run and ruin marketing efforts; Eliminating the competitive nature between sales and marketing.
Released:
Dec 8, 2021
Format:
Podcast episode
Titles in the series (100)
Hubris Before the Havoc at SolarWinds by Cybersecurity Unplugged