Swagger is such a powerful word, and yet it's frequently misconstrued.The way I see it, businesses, brands, and people with a certain level of swagger typically win.And who doesn't want to be a winner?But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?Swagger is imperative to win. Swagger separates you from the competition.Swagger makes you memorable. When you're memorable, you stay top of mind.But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.This is episode 35, #ReleaseTheSwagger #####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy