How can you develop a holistic brand strategy and identify points of differentiation for your brand? Hear insights from two presenters of a special advanced category management certification course offered in conjunction with the NACS Show. Hosted by: Jeff Lenard About our Guests: Lucia Romanello Crater, EVP Sales and Business Development, Impact 21 Lucia has 25-plus years in the convenience store industry, with a track record and proficiency in driving growth and market share gains. She is a founding member and current officer of the Network of Executive Women in the Consumer Products Industry (NEW) and is a past chairman of the NACS Supplier Board. Liza Salaria, Senior Principal Consultant, Impact 21 Liza taps into her expertise in small-format merchandising, marketing, branding and business strategy to help companies realize their business objectives. Prior to joining Impact 21, she served as senior director of brand concept development at Sunoco, with past experience as SVP of marketing & merchandising at Mid-Atlantic Convenience Stores and various senior merchandising roles at Giant Eagle.