In a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today’s episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what’s happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Real Estate Referral Partner Worksheet 0:00     Introduction 0:53     Local relationships are a competitive advantage 1:10     What you need: knowledge of neighborhoods 2:18     What you need: knowledge of market trends     2:57     What you need: knowledge of community development projects 3:39     Promo tip 1: attend local government meetings 5:11     Promo tip 2: sponsor local teams 5:45     Promo tip 3: join/start community Facebook group 6:54     Promo tip 4: create video tours 8:17     Promo tip 5: work with charities 10:18   Promo tip 6: use strategic referral partners 10:51   Promo tip 7: create local content for your blog 12:12   Promo tip 8: become a media resource 15:03   Action Item