48 min listen
Episode 89 - How to Price Your Products to Maximize Your Results with Paulina Masson
Episode 89 - How to Price Your Products to Maximize Your Results with Paulina Masson
ratings:
Length:
48 minutes
Released:
Sep 18, 2019
Format:
Podcast episode
Description
Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller. She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors. Ultimately you want to price in such a way to maximize total profits. While you should consider profit per transaction, that might not be the ultimate metric to try and maximize. Here’s what we look at: How to run pricing split test and why it’s so complex. How to price your products at launch including a free margin calculator How to balance competitive price factors with consumer perception and psychology When to end your price in 99, or 97 rather than 00. And how a premium product or your target market might influence this. 3 Types of Shoppers on Amazon and how to price for each When and how to use coupons - when to do a % off vs. a $ off How price impacts conversion rates Plus more!
Released:
Sep 18, 2019
Format:
Podcast episode
Titles in the series (100)
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