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3 Ways Invisible Unicorns Bootstrap to A Billion Dollars

3 Ways Invisible Unicorns Bootstrap to A Billion Dollars

FromThe Scale Up Show


3 Ways Invisible Unicorns Bootstrap to A Billion Dollars

FromThe Scale Up Show

ratings:
Length:
14 minutes
Released:
Jul 12, 2021
Format:
Podcast episode

Description

Grab your Free Copy of “The 4 Biggest Mistakes That Stop Companies From 10X’ing Their Revenue” at https://www.scalerevenue.io/10xUnicorns aren’t as rare as you might think, and I’m convinced that by hacking the success of unicorns, we can create more of them!Today, I’m sharing 3 ways Invisible unicorn companies have bootstrapped their way to a $1B valuation. What is an invisible unicorn? A company with a $1 Billion valuation without taking outside funding.There are 3 methods of becoming an invisible unicorn:PresalePartner SalePrototype SalePresale Example - Loot Crate - focused on efficiency over funding. On average it can take 18 months to get funding. That’s an 18 month sales cycle - an 18 month distraction! Instead, they focused on scaling the company organically. They had a landing page and sold all these crates with geeky pictures. They took the revenue from selling the crates to actually buy the products in the crates that they already sold.Tough Mudder - they presold registrations to races and the CEO used a $7000 investment and turned it into a company with $100M in annual revenue, They used the preregistrations to races to fund the building of the obstacle course.Partner Sale Example - Clickfunnels - they provide marketing software and grew to over $100M in revenue with no outside funding. They achieved $100M in revenue in 3 years. Russell Brunson leveraged JV partnerships and did webinars and gave the JV partner 50% of revenue sales.Prototype Sale Example - Simplisafe - they are a hardware business, which is typically a revenue intensive model. While they were providing the security systems and putting them out there, he kept creating prototypes that he could create at scale.If you need help scaling revenue for your company, I’d love to help you. Go to scalerevenue.io/apply to apply to work with me.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.
Released:
Jul 12, 2021
Format:
Podcast episode

Titles in the series (100)

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less. Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.