In this episode of Chasing the Insights, I talk to coach and sales expert Ross Keating. Ross talks to us about the fact that sales is NOT a numbers game. Sales is a people game! Ross Keating believes all businesses, regardless of their size, can be more successful, including yours. When you are successful it not only helps you and your customers, but it also helps your employees, your suppliers, the community around you, AND your family. Many of Ross’ clients have 2x and 3x their revenue and profits yet become more relaxed and able to have more focus to “working on the business”. The result is their business continues to grow. These clients say they have also been able to achieve personal and lifestyle goals as a result of working with Ross. Ross is a certified coach for the B.A.N.K.™ Personality Profile tool. B.A.N.K.™ is the only independantly validated profiling tool scientifucally proven to accurately predict buyer behaviour in less than 90 seconds and increases sales and influence by up to 300%. Over the last 15 years or so his clients have been in industries such as industrial equipment sales, pet grooming, civil construction, fitness, lighting and motor systems, house construction, mining, animal welfare, tourism, and pest control.